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Words Are Easy ... Credibility Needs Action!

If I tell you that I can be trusted does that make it so? If I tell you "it" will work does that make it so? If I tell you I have a certain experience does that make it so? Personally I tend to err on the side of naiivety, preferring to believe what people tell me ... until I find out different. However when I am dealing with salespeople I expect them to demonstrate credibility to me. I think that is the same with any buyer, so if you are a salesperson you MUST establish credibility, and that can ONLY be done through ACTION! It is likely that any salesperson will be reasonably good with words, and may have a pleasant character ... but ultimately the "pretender" will be found out! A salesperson can build credibility over time by: (a) repeatedly making promises (no matter how small) and delivering (their own action); (b) through references from trusted sources with whom they have ALREADY established credibility (again their own action, but elsewhere); (c) to a certain degree, on the back of colleagues who have established credibility (someone else's action). A salesperson is anyone trying to sell you something (including an idea) ... no matter what their title, sales person,CEO, Prime Minister or Premier! I meet smooth talking, seemingly capable people all the time ... not ALL live up to their self professed billing! -------------------------------- Kevin Dee is CEO of Eagle (a Professional Staffing Company) Want to know where Canada's hot jobs are? Visit the Eagle Job Centre! -----------------------------------------------