Back to Resource Centre
Blog Img

Shut Up and Listen!


How many times does the salesperson need to finish your sentence for you before you walk away?

How often have you spent time with a consultant/adviser/sales person explaining exactly what you want, just knowing that they are not listening?  Your concern being validated when they open their mouth!

“Most of the successful people I’ve known are the ones who do more listening than talking.”  Bernard Baruch

It is a trait of salespeople that I find irritating.  The poor car salesperson (and by no means are they all poor) rushes off finding the car for you, when he has not even asked what you are looking for!  The lousy salesperson in the clothes store (and there re some great ones) is giving you clothes he/she thinks you should like, rather than what you actually want.

It is a trait of very intelligent people too.  Their brain is racing ahead to solutions while you are speaking.   They truly believe they know what you are going to say … which of course is what they would say!

There is an old sales adage that suggests you say your piece and then shut up!  It can be really hard to shut up when there is so much to say, but really unless what you are saying is actually pertinent to your client why are you taking up their time?

If you are a salesperson, consultant, adviser … or operating in one of those roles the most powerful thing you can do is to ask pertinent questions  and then SHUT UP AND LISTEN to the answers, without interrupting.

“Most people do not listen with the intent to understand; they listen with the intent to reply.”  Stephen R. Covey

Yes I know it is tough … because you are clearly so interesting, because what you have to say is wonderful, because you can really solve a problem for this person (even if you don’t know what their problem is)!


Step 2:  SHUT UP and LISTEN!