Last month's blog post, Are Candidates Finding Your Job Postings?, touched on using social media to post jobs in order to increase search engine optimization and fill jobs with more quality candidates. Proper leveraging of social media can also help screen applicants and build relationships with passive job seekers. If you don't use proper etiquette, it can have the opposite effect resulting in the loss of followers.
Eagle uses social media to build relationships with job seekers and to promote jobs for both our recruiting and Virtual Recruiter services. Through our experience, we've developed a few etiquette tips when using social media to recruit, so I thought I'd share some of them here.
The obvious one: spelling and grammar. Don't lose all of your credibility with lazy spelling mistakes or using the wrong word (ex. they're/their/there). If spelling is a challenge for you, type your posts into Word first and check for spelling and grammar errors before posting.
Keep it legible. If you're using Twitter, avoid too many abbreviations so you can squeeze a job description into 140 characters. Similarly, while hashtags are great, especially in Twitter, keep them to a minimum and make them easy to read by capitalizing the first letter of each word. #posts #that #end #like #this #arehardtoread. #ThisWouldBeBetter.
Engage, Don't Promote. Let's say you're at a networking event with many active and passive job seekers. Many will be great fits for future job openings.. Your first instinct shouldn't be telling everybody only about your current job openings and your business success. You likely have discussions with these professionals, learn about each other, and even talk about non-business topics if you want to build a solid relationship. The same goes for social media! When using tools like LinkedIn to recruit, do more than post jobs. Share interesting articles, comment on other people's posts, and take a minute to say "Congratulations" to a contact starting a new job. A good rule of thumb: post 3 interesting articles for every job you promote.
Slow down. While the last point said to post more articles than jobs, that doesn't mean post 30 articles so you can post 10 jobs a day. You've quickly filled up your contacts' News Feeds with 40 posts. That's annoying and they won't be following you for very long. Instead, post high priority jobs -- maybe one per day or even one every two days. If your post links back to your company's job board, the job seeker will likely search other jobs once they get to your website.
You're human, act like one. Saving time by scheduling your posts using tools like Hootsuite is great, but avoid falling into the trap of using the same messages and making your social media profile seem like it's being managed by a robot. Your followers pick up on this and it will be detrimental to your relationship. Remember the human aspect -- personalize your posts with your thoughts, share articles relevant to your followers (ex. Resume, job search and interview tips), and don't take yourself too seriously.
All of these guidelines are good for every professional using any form of social media, whether or not they're posting jobs. It's also just the tip of the iceberg for social media etiquette. What other etiquette guidelines to you follow?