The Internet is filled with billions of pages and job seekers have access to thousands of postings. With so many options appearing in online searches, users have extremely low attention spans and spend very little time on a page before deciding if they want to continue reading. If your job posting isn't exciting enough to grab their attention in three seconds, you could easily lose out on great talent.
How can you make sure your job postings lure readers into wanting more and possibly applying? You could engage your marketing department and come up with some really creative campaigns like some of these, but for many organizations, these resources don't exist and it's just not feasible. Here are a few simple tricks you can apply to your job postings that will guarantee results:
Have an outstanding title. The job title is going to show up everywhere and will be a major factor in whether or not the user even clicks on your job. Make it exciting so that it stands out, but also make sure it describes what the job is.
Keep it interesting and easy to read. Few people enjoy reading essays. A long-winded job description with too many requirements will bore a reader and they will leave your page. Keep the description brief and to the point. Use bullets, keep sentences short, and bold a few of the important skills. Set a goal that the user can read and understand the entire opportunity in a matter of seconds.
Look at your design. Look at the entire page and consider elements like your page design, colours, layout and fonts. Like any web page, your job posting has to be appealing to the eye and consistent with your brand.
Know what you're talking about. HR Departments are usually responsible for creating the description, but they don't always understand the job. A professional will recognize this and, even if it's subconscious, will be turned off from the opportunity. Always check with the hiring manager before publishing a job. Ensure it makes sense and technologies are used in the proper context.
Know who you're talking about. Every previous point should be caveated with this single point. Know your target audience and write for them. If you believe they care more about culture and perks, highlight those. If you're looking for senior people, avoid writing for junior people and only highlight advanced skills.
There is tons of clutter on the Internet and we're all trying to break through it. The points above will not guarantee you'll win everybody's attention, but ignoring them will guarantee you'll lose them. Take a look at your job descriptions. Would you stay on the page longer than three seconds?