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Surviving a Downturn

If you have been in business for any length of time you will have seen downturns and recessions.  They are never easy!

The current pandemic has been exceptionally hard on many, and yet some others have fared well, and a lucky few have thrived.

There is no MAGIC when it comes to a recession.  There is nowhere to hide, for most us us we are not going to be saved by good luck or government handouts.  We will survive because we plan, we are willing to do what it takes … put in the hard work and long hours.

The following is advice that I remember reading from Tom Peters at the start of the last BIG recession (2008) … it was sobering, but reality.

It seemed like a good time to pull it out again.

I am constantly asked for “strategies/’secrets’ for surviving the recession.” I try to appear wise and informed—and parade original, sophisticated thoughts. But if you want to know what’s going through my head, read the list below:

You work longer.
You work harder.
You may well work for less; and, if so, you adapt to the untoward circumstances with a smile—even if it kills you inside.
You volunteer to do more.
You always bring a good attitude to work.
You fake it if your good attitude flags.
You literally practice your “game face” in the mirror in the morning, and in the loo mid-morning.
You shrug off shit that flows downhill in your direction—buy a shovel or a “pre-worn” raincoat on eBay.
You get there earlier.
You leave later.
You forget about “the good old days”—nostalgia is for wimps.
You buck yourself up with the thought that “this too shall pass”—but then remind yourself that it might not pass anytime soon, so you re-dedicate yourself to making the absolute best of what you have now.
You eschew all forms of personal excess.
You simplify.
You sweat the details as you never have before.
You sweat the details as you never have before.
You sweat the details as you never have before.
You raise to the sky the standards of excellence by which you evaluate your own performance.
You thank others by the truckload if good things happen—and take the heat yourself if bad things happen.
You behave kindly, but you don’t sugarcoat or hide the truth—humans are startlingly resilient.
You treat small successes as if they were Superbowl victories—and celebrate and commend accordingly.
You shrug off the losses (ignoring what’s going on inside your tummy), and get back on the horse and try again.
You avoid negative people to the extent you can—pollution kills.
You eventually read the gloom-sprayers the riot act.
You learn new tricks of your trade.
You network like a demon.
You help others with their issues.
You give new meaning to the word “thoughtful.”
You redouble, re-triple your efforts to “walk in your customer’s shoes.” (Especially if the shoes smell.)
You mind your manners—and accept others’ lack of manners in the face of their strains.
You are kind to all mankind.
You leave the blame game at the office door.
You become a paragon of accountability.
And then you pray.

Thanks Tom!