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By Cameron McCallum, Branch Manager at Eagle |

- Improved decision-making: The business world is complex and decisions are rarely cut and dried. Core values can act as a test and improve the speed by which you make a decision. Ask yourself, "If I do X, does that reflect the core values that I've decided are paramount to my success"?
- Consistency: It's hard to be consistent and as stated above, there is often a whole lot of grey between the black and white. But it's amazing how core values over time become not just words but guiding principles to how you make decisions and consistency flows from that increased certainty.
- Success: Core Values help define a path, your preferred future and by implementing them, you are consciously putting together a complete game plan to ensure you are on the road to success.
- Evaluation: Things don't always go as planned and sometimes you need to look back and see where things didn't go quite right. Core values again act as a test against which to evaluate your decisions. And yes, the unexpected does happen, but it is amazing how often when we truly look back, we identify where we took the wrong fork in the road.