- Overview of what the company does
- History of the organization
- Recent awards
- Description of the culture
- Benefits and perks
- Employee profiles and testimonials
- Diversity throughout the organization
- Details on the hiring process and what you want from them (ex. Should they include a cover letter? A maximum resume length? How many interviews will they go through? )
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Regardless of size, if your company spends any time recruiting new employees, it's crucial that you optimize your online job posting process to attract more candidates and provide them with an easy application experience. Most companies today feature open job opportunities on their website, but is that enough? According to this article from ERE Media, it's not. If you want to increase your applicants, it's time to move beyond just job postings and create an entire career site, or at least a career page.
An outstanding career page is as much of a sales piece as the content you use to sell your products to clients. Similar to when your clients read your material, you want potential job candidates to look at your career page and clearly answer the question "Why should I go to this organization?" If you're serious about building an attractive site for prospective employees, here are some points you need to consider:
Include great content.
The most important question - what should be on a career page? Here are a few pieces you may want to discuss: