In a past post, we discussed the importance of being a top-of-mind and how first impressions play a big role in getting there. In this post, we’ll go into the specifics of how to become a top-of-mind candidate.
It could easily be expected that having many in-demand skills is all that’s needed to become a top contractor. After all, if you can do the work better than anyone else, why shouldn’t you be the first phone call? This is a factor for recruiters along with your references from past contracts, your ability to be personable, your communication skills, and your rate expectations. It may surprise you, though, that in a survey of recruiters across Canada, only 12% said that your in-demand skills are the top trait that makes you memorable.
Being personable will be your biggest advantage with a recruiter and if they had to choose one trait that makes you most memorable, it would be how well you interact with others. Recruiters consider every communication with you, from phone calls to interviews to networking events, and use that experience to conclude if you’ll work well on a client’s team. When a recruiter has a great conversation with you, learns a lot, and feels comfortable around you, they’re more likely to remember you when a suitable role presents itself. Vice-versa, when you come off as rude, stand-offish, or unwilling to open up about your experience, they’ll remember that too!
The second most memorable trait for recruiters is how well you have worked with them on past contracts. This is obviously more of a long-term element considering you first need to win and complete a contract, but it’s a crucial point nonetheless. When a recruiter enjoys working with you and a client raves about your fantastic work, you pretty much guarantee yourself a spot as a top-of-mind candidate. It can even be argued that being personable, the most memorable trait, goes hand-in-hand and is a pre-requisite to earning positive feedback about your work.
The final conclusion the survey found about how to become top-of-mind is that LinkedIn cannot be just an option anymore. Not only did 80% of recruiters say that having a LinkedIn profile increases your chances of becoming top-of-mind, but almost ¾ of them say that most or all of their top-of-mind candidates are active on LinkedIn. That means that if you want to be competitive, you should create your profile and be an active member of the community. In a poll of IT contractors, we learned that almost all contractors have a professional picture and keep their profile up-to-date, but few take the time to share articles, participate in group discussion, or make recommendations. That presents some great opportunity for you to make yourself a more attractive option to recruiters!