Around this time last year, we went through the upsides and downsides of including salary in your job posting. In the end, we determined that is actually a strategic decision, and it's important to weigh the pros and cons against your current situation. Let's assume you've decided to go ahead and include salary. Have you put much thought into how you're going to do that? Here are a few extra tips for writing your job posting:
Know where your salary stands against the competition. When you share your salary with the public, you need to know how it compares to the other offers candidates are considering. If you know you offer a better salary than the competition, brag about it as much as possible. Highlight the fact that your organization is where they'll make money. If you're in the average zone, or even below range, it's not the end of the world, but be sure to craft your message properly. Highlight the extra perks employees get at your organization, the great corporate culture, and other intrinsic motivators.
Remember all of the details. As noted in the last point, a low base salary doesn't mean overall compensation is terrible. In addition to benefits, remember to mention if you have a generous commission or bonus model and rewards for top performers.
A range is your friend. A common concern with displaying salary is that it can hurt you in the negotiation stage. It can also give too much information to both competition and current employees. A range can solve that issue. The more flexibility you need in negotiation and the more you want to keep salary information confidential, the larger the range you'll use. (Just make sure it's not too large. $1-$80,000 isn't very helpful.)
Strategically decide where to place the salary in your job posting. It seems simple, but can have huge meaning. Placing the salary at the start of your description shows that it's important, competitive and you want it to stand out. When you wait until the end of the posting, you're letting the applicant learn about the entire job and get excited before the asking them to start considering numbers. You may also choose to include it in the body so you can justify the salary or highlight which skills will get more pay.
Who says you need a number? If you're really concerned about publishing a number, make a note in the job posting that you will set salary expectations after the application is submitted so you can each decide if it's worth doing the interview.
Have you ever included salary in your job description? If you have, do you have any tips to add?