There are many components to personal branding for the independent contractor. Beyond the quality of your work and how you perform while on contract, most IT professionals also know they need to focus on their social media presence, resume and interview skills, networking events, and even a personal website. One aspect that can set you apart, but is often overlooked, is creating a personal logo for your contracting business.
Creating a personal logo may sound like a lot of work for nothing but, in fact, can have a positive impact on your brand. This detailed post about creating a personal logo from Company Folders provides some helpful advice and tips for independent contractors to get started quite easily. For a quick overview, check out their infographic below.