If you’re a manager at a start-up or small company, then you’ve felt the frustration of competing for talent against the larger firms. You don’t have a human resources department to run your recruiting process, nor the resources to promote your job as well as your bigger counterparts. Even though there are some strategies small business can use to advertise jobs, you’re still fighting the fact that many job seekers would prefer to work for a large corporation.
For many job applicants, there’s a pre-conceived notion that working for the biggest companies should take priority or is the only way to go. Perhaps this was brainwashed into them at school or it could be due to an ego that wants to be “#1”. Most people with this belief, though, are looking at the facts: large corporations are in a superior position to pay more, train better, provide growth, offer job security, and (for the lazy) give a crowd to hide in.
Unfortunately for these job seekers, they’re neglecting some additional facts, such as the benefits that only a small company can offer, and their dream corporation would struggle to provide. It’s your job, as the hiring manager or the person writing the job description, to highlight these perks and stand out.
Here are just some benefits of working at a smaller company versus a giant corporation or government body:
Faster Decisions. Small companies have less bureaucracy with small channels, meaning decisions are made faster. Without as much red tape, employees enjoy projects that move along faster. They'll recognize this from the get-go when the hiring decision is made quickly.
Access to Senior Management. When an entire team is in one or a few offices, they are going to have a chance to meet everybody, including the Executive Team. In giant companies, these figureheads are nothing more than a highly spoken-of legend.
Tight-Knit Culture. As noted, small business teams get to meet everybody. They're more likely to have a closer culture that forms organically, plus better relationships. Nobody is just a "number on the payroll."
Recognition. In the same way lazy people can hide within giant companies, top performers are more easily recognized in the smaller-sized ones.
Innovation. Except for some Silicon Valley tech companies who emphasize risk and innovation, most large companies have specific laid out processes and guidelines for everything. It's those who work in smaller organizations who benefit from thinking outside of the box and trying out new ideas.
Variety. Everybody plays a specific role in projects at a large organization, and they rarely stray from that position. Businesses with fewer people lack the benefit of having an expert for every task, meaning employees get to learn and work on more pieces of a project.
Entrepreneurship. More variety, innovation and access to senior management is naturally going to form an employee into an well rounded business person and entrepreneur. They get to see all aspects of how a business is run, which contributes immensely to a resume or any other future endeavors.
How have you differentiated yourself from your giant competitors in the job market? Do you offer any other perks to employees that they can't? We'd love to hear them. Please share it all below!