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How to Attract and Retain the Best People (Video)

Everyone knows the importance of branding to market your company to consumers, but what about the branding directed towards employees or potential employees? In order to recruit the best employees, you need to market to them. If you want to hire the best people, motivate and engage them you need to optimize your employer brand. This quick video by The Strategist Group digs in a little deeper to explain employer branding and how it's created and applied.