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The Importance of Flattery

Flattery frequently has negative connotations, being associated with a way to deceive somebody by giving them false compliments in return for better treatment. While this is true and deception-based flattery is seen all around the world, the term should not always be held in a negative light. Did you know flattery can be a good thing and help grow people and societies?

This School of Life video not only demonstrates how flattery can be positive, but it stresses its importance. It provides real examples from raising children to building cities. Have a look!