Grabbing somebody's attention and easily explaining a product to them is the first step in any successful sales pitch. As such, sales professionals develop and polish an Elevator Pitch, a speech they can quickly blurt out to any potential client. Not only does this makes the buyer know exactly what the product is, but also leaves them eager to learn more. As an IT contractor, you're also always trying to sell your product (you) to your next client, so do you have an elevator speech prepared?
A few years ago we shared an infographic containing 5 simple steps to create your elevator pitch when searching for jobs. As helpful as it is, the design of infographics constrains the fine details so here is some additional information about elevator pitches, how independent contractors can create them for their technology consulting business, and best practices when delivering it.
What Is an Elevator Pitch?
An elevator pitch is a 15-30 second summary or commercial about yourself, the premise being that 15-30 seconds is the time you have to get your point across in an average elevator ride. The ultimate goal is to explain to a recruiter, client, or colleague who you are, why you're unique and what you can provide. Your elevator pitch comes in handy in multiple situations -- job interviews, career fairs, voicemails, resume summaries and networking events.
How Job Seekers Can Create an Elevator Pitch
To achieve the best elevator pitch, you must plan it and improve it over time. Failure to do so can result in disaster. Especially when you're nervous, an unprepared person can blurt out words out that they never imagined and will later regret. It's not enough just to think about your elevator pitch, you also have to write it down... and practice it!
The first thing to remember while creating your elevator pitch is to keep it simple. Tell your story and paint a picture that perfectly describes you, but you don't confuse or distract your listener with too many details. In it's simplest form, your elevator speech should include your name, your field and what you provide. Depending on the situation, you can also include what you're seeking, your goals, why they should care, and a request for action.
That's right! Different situations mean you'll need to prepare multiple elevator speeches. For example, when at a networking event and meeting somebody for the first time, it would be tacky to immediately jump into a sales pitch that tells your listener why they should hire you and where you'd like to go in your career. On the other hand, when an interviewer asks point blank "Why should we hire you?" they would welcome such a detailed response.
Giving Your Job Search Elevator Pitch
When the time comes to finally introduce yourself and deliver the work of art you've prepared, don't blow it. The delivery is just as important as the preparation. Remember to smile, be confident and have energy. At the same time, though, relax and avoid talking too fast or rambling. Finally, have a business card prepared to hand out afterwards.
A solid elevator pitch is a crucial sales tool for every professional so if you don't have one, we highly recommend you get started. If you have already created a successful speech, then we'd love to learn more about your process in creating it and what you do to shine above the others. Please share your tips in the comments below!