A couple years ago, I shared a post here aboutthe benefits of networking events and why it's a good idea to attend them. Today, with physical distancing measures due to the pandemic, face-to-face networking events are non-existent, but nurturing relationships remains prevelant. Everything we do now in our networks has become more important than ever, including sending emails, making calls, texting, sending a social message, etc. How we make people feel during this is going to remain longer during these unstable times.
Remember, face to face networking may be on pause but our relationship building isn't. The contacts you make have to be more personal so think of communications you can send out that YOU would be happy to receive. There are a number of simple gestures that give a personal touch and will do more to build and strengthen your relationships, rather than sending out impersonalized mass communications. For example:
Wishing someone a happy birthday
Reposting their LinkedIn share
Sending them a text just to say hello and to check in
Sending an article that may be of interest to them
Sharing helpful market information
There are also a number of virtual conferences happening that you can still take advantage of as they offer the opportunity to "virtually" network. For example, email speakers after the event to ask questions or offer feedback. Or, if there is a particular area you are interested in, ask them if they'd be willing to brainstorm or have a brief discussion with you about it. It may be different and uncomfortable for you, but do your best to bring value to the virtual conference in any creative way you can. The main goal here is to take the risk and put yourself out there. Today, creating and maintaining virtual relationships is the key to your business success and building a strong network.