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Brand "You"


You want to be the best you can be … so how do you do that? 

Here are a few thoughts …

1. Decide what “being your best” looks like… eg. perhaps you want to be seen as a professional, accomplished, career oriented employee.

The way to gain a good reputation is to endeavor to be what you desire to appear

Socrates.  (Clearly this is not a new concept!)

2. Ensure that your actions always support that “brand”  … so that others will associate your actions to the type of person you want to be.  The following might be examples that support the “professional, accomplished, career oriented” brand.

  • Dress professionally;

  • Invest in training … always be learning;

  • Take on more responsibility;

  • Always take accountability … do not look for excuses;

  • Be a cheerleader at work … glass half full attitude;

  • Look after your health … stay relatively fit (don’t need to be an athlete); eat (relatively) healthy (don’t need to be a model);

  • Look for ways to give back … to charities, to the industry, to colleagues;

  • Be a team player.

3. Ensure that any actions of yours do NOT upset that image. Following the same concept, that you want to cultivate the “professional, accomplished, career oriented” brand … here are some don’ts!

  • Don’t use abusive language in the workplace … especially never in writing.

  • Don’t let your communication style be “un-business like” … you may use text shorthand with your friends, but business communication should be understandable to everyone;

  • Casual work days should not mean ratty jeans and well worn sweat shirts … adopt a smart casual approach (always dress just a little better than you need to);

  • If you write “stuff” outside of work (blogs, Facebook posts, articles etc) you might want to be sure that if your boss read them they would not raise their eyebrows;

  • Don’t compromise your own principles … work somewhere that has your kind of principles;

  • Don’t let your personal life encroach unduly into work … its OK to be proud of your kids, but most co-workers don’t need a blow by blow of their lives, they certainly don’t want to be dragged into your personal “dramas”.

Some other thoughts on this subject …

1.  I previously wrote a blog entry called Create and Protect Your Image.

2. Accountability is one of the biggest areas that people can differentiate themselves … this blog entry references a story from Tom Peters, author of In Search of Excellence.

3.  I wrote a blog entry called Be True to Yourself that was designed to make you think about this stuff.

4. Walk Fast and Smile!

5.  Read a book on the subject … maybe the brand called Youby Peter Montoya.

Take a few minutes to think about how you can set yourself up for success. 

Consider (a) what you can do to position yourself for success and (b) what you can avoid (or stop doing) that might be hurting your chances for success.

Kevin Dee is the founder of Eagle (a Professional Staffing Company)

Want to know where Canada's hot jobs are? Visit the Eagle Job Board!


I write these articles with the intent of sharing MY experience and knowledge gained during MY life journey. From the 16 year old joining the Royal Navy, through many incarnations, to the grey haired guy who built a business. If you find a nugget here, then I am happy. If the message offends you then I apologise, that was never my intent. I know and recognize there are many people and groups who have a far bigger challenge than I have had and I only wish you well.