The importance of good, and regular communication is critical in business, in any relationship and indeed most situations of any kind.
Have you ever thought you had been clear? Either in the message delivered or the message you received?
Only to find out later that you were way off base!
The following humourous story provides (a) some light relief and (b) a good example of how easy it is to miscommunicate!
A photographer for a national magazine was assigned to take pictures of a great forest fire.
He was advised that a small plane would be waiting to fly him over the fire.
The photographer arrived at the airstrip just an hour before sundown. Sure enough, a small Cessna airplane was waiting.
He jumped in with his equipment and shouted, "Let's go!"
The tense man sitting in the pilot's seat swung the plane into the wind and soon they were in the air, though flying erratically.
"Fly over the north side of the fire," said the photographer, "And make several low-level passes."
"Why?" asked the nervous pilot.
"Because I'm going to take pictures!" yelled the photographer. "I'm a photographer, and photographers take pictures!"
The pilot replied, "You mean you're not the flight instructor?"