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Sales Success Is Not Complicated

There are really remarkably few secrets to success in sales.

Despite the multitude of sales methodologies, “tricks and tips” and sales gurus the formula is really quite simple.

1.Know what you are selling!

Whether it is a widget or a complicated solution, the salesperson needs to know and understand their “product” and how to answer the common questions that are raised. This comes down to basic training from their company, and a willingness to learn (every day) on the part of the individual – good training breeds the confidence to succeed.

2.Work hard!

Probably the biggest failing of most salespeople. This is a tough job, and to succeed you MUST have a good work ethic. Long lunches, golf days, short days on Fridays are habits to avoid.

3.Work smart!

Good time management skills, good organizational skills and an attention to detail will get great results.

4. Build Relationships! 

People buy from people.  The more relationships you have, the better.  Meet lots of people and invest in those relationships … be a giver not a taker!


The client will tell you everything you need to know to answer their concerns … if you shut up long enough to listen!  Listen more than you talk!!!!

I am convinced that if you can “ace” these things you can be super successful in sales.

I don’t believe you need to be “personality of the year”, an extreme extrovert or a party animal to be a successful sales professional. An outgoing personality can definitely be an asset, as it can in any people-based career … but is not essential.

“Whatever you are, be a good one.” 

Abraham Lincoln

Kevin Dee is the founder of Eagle (a Professional Staffing Company)

Want to know where Canada's hot jobs are? Visit the Eagle Job Board!


I write these articles with the intent of sharing MY experience and knowledge gained during MY life journey. From the 16 year old joining the Royal Navy, through many incarnations, to the grey-haired guy who built a business. If you find a nugget here, then I am happy. If the message offends you then I apologise, that was never my intent. I know and recognize there are many people and groups who have a far bigger challenge than I have experienced, and I only wish you well.