One of the questions I get asked from time to time is, “Kevin, you are a CEO, you run your own company, how the heck do you find time to blog?” I also get asked, how I come up with subjects all the time.
So, here is the scoop … from a personal Kevin perspective.
One of my roles as CEO is to promote my company, to raise its profile and get attention in the marketplace. In my company marketing is one of the hats I wear. Blogging has become a very accepted marketing tool these days, and its a format that I quite like. My style is quite informal and I would like to think that I am pretty approachable. The informal style of the blog fits well with that profile.
As a board member of the staffing industry association (ACSESS) I have a responsibility to raise the profile of our great industry … and the blog helps with that.
As an old “sales guy” I love to be able to share experience with others and maybe help someone to get past a dry spell, or believe in themself or maybe just give them a good tip. The blog allows me to do that too.
I did think long and hard about making this level of commitment, because that is exactly what is required … commitment (did I blog about that somewhere … it must be in my “Deeisms”?). I think the 15 or 20 minutes a day is well worth it. Case in point … my blog was picked up by CBS News today!
The subjects usually happen as a result of some event in my day, some idea from my team or one of the many subjects that I have an opinion about! 🙂