The Eagle Blog

Canadian Professional Sales Association

I have referenced the CPSA many times through my various blog entries over the last couple of years and every now and again … when I read a good article in their newsletter or have a discussion about career development with someone in sales or entering the profession … I take the time to mention this organization again. There are many reasons I like the CPSA but I particularly like the fact that they have a certification program for sales professionals and they promote ethical business practices.

The short article I read today was another “soundbite” of good advice for salespeople written by Daniel Burrus, founder of Burrus Research. His article outlines 6 trends every salesperson should know and I will list them here, but you can read the full article at the CPSA website.

Trend #1: Your past success will increasingly hold you back.
Trend #2: Technology-driven change will dramatically accelerate.
Trend #3: Time is increasing in value.
Trend #4: Communicating is more valuable than informing.
Trend #5: Solutions to present problems become obsolete faster.
Trend #6: Sell the future benefit of what you do.

In addition to interesting articles and personal development content, membership in the CPSA brings access to a host of benefits such as preferential pricing at hotels and car rental companies. I have been a member for many years and the approximately $100 it costs for membership each year is always offset many times over from savings on hotel cost.

Worth checking out!


Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someonePin on PinterestShare on Google+

2 thoughts on “Canadian Professional Sales Association

  1. Hi Kevin,

    I have been a CPSA member for 12 years and have always found their material to be content rich and diverse. In my opinion there is no better organization in North America that supports the professional and personal development needs of Sales people.

    Colleen

  2. Hi Kevin,

    I have been a CPSA member for 12 years and have always found their material to be content rich and diverse. In my opinion there is no better organization in North America that supports the professional and personal development needs of Sales people.

    Colleen

Leave a Reply

Your email address will not be published.