CEO Blog

Category Archives: Sales

All blog posts by Kevin Dee, Chairman at Eagle — Canada’s premier staffing agency, related to sales.

Business Relationships

Trust Sales quote from Zig ZiglarBusiness relationships are just like any other relationships … they need to be nurtured, they need investment and they need a level of commitment.

Clients WILL buy from people they trust, and you do not achieve trust without establishing some kind of relationship.

In almost any business relationship there will come times of stress … where the parties need to fix something, or renegotiate something or have tough conversations.  These situations are always easier if there is a good relationship and a level of trust.

Salespeople and business owners work hard to develop these business relationships and clients invest their time and energy in them too.  There are many ways that they evolve and grow, but here are some ideas:

  1.  Make promises and always deliver (over deliver if at all possible).  This does not have to be hard it could be as simple as committing to send an interesting article by the weekend and doing it the minute you get back to your desk (but never forgetting to send it)!
  2. Meet face to face.  The phone is good, email is a good way to share some stuff but face to face is how you get to know people and they get to know you.
  3. Be truly interested in the other person.
  4. Find ways to bring additional value.  Share interesting articles, data, information, market knowledge for example.
  5. Have regular contact … without wasting anyone’s time.  (Touching base is a lazy approach … you should have a valid business reason, and ideally an agenda for a to meeting!)
  6. Never waste their time.
  7. Be positive … keep your own negatives to yourself!
  8. Listen more than you talk.
  9. All large client organisations have valid governance concerns about undue influence of their buyers, so be mindful of these.
  10. It always helps a relationship to have some meetings under more informal settings.  Breakfast, lunch, coffee, drinks after work or even a game of golf (even though I hate golf) can help people get to know each other better.  (Be mindful of #9 above).

Every business relationship will hit a bump in the road at some point, and if you don’t have a relationship built on trust and credibility, beyond the terms of a contract then that bump may feel like a mountain!

“The business of business is relationships; the business of life is human connection.”  Robin Sharma

Invest in those business relationships!

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Kevin Dee is Chairman and founder of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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Finish the Year Strong!

There is no traffic jam along the extra mile For many salespeople December means slowing down, stopping pushing for sales and waiting for the New Year.  Some clients are winding down for the holidays.  Some are putting decisions off to the New Year.  The salespeople have a lot of personal things to get done, and might use this time to catch up on some paperwork.

If that is how you feel then you are in the majority of sales people … BUT the top performers, perhaps even your competition, are pressing right through to the final hour before the holidays.

“Continuous effort, not strength or intelligence, is the key to unlocking our potential.”  Winston Churchill

Ten Thoughts …

  1.  Just because some of your clients are slowing down, it does not mean that they all are.
  2. Some clients use this “slower period” to get decisions made.
  3. This can be the best time of the year to get meetings with clients who are typically difficult to meet.
  4. If you are reliant upon just a few key contacts then now would be a great time to meet new prospects.
  5. Dropping off cards and small gifts (where allowed) is a great way to get in the door.
  6. If all of your client conversations are about asking for business this time of year can be an opportunity to have different conversations.
  7. If you slow down now it will affect your new year sales … plant seeds now for the new year.
  8. There is less competition “out there” as we head into the holidays, because others are slowing down … take advantage of that!
  9. If you slow down and your competition doesn’t, then you might be losing business.
  10. Sales is all about momentum … if you lose momentum now, then re-establishing momentum in the New Year will be so much tougher.

Don’t fall into the trap … keep pushing right till the very end.

In life, as in running, don’t stop with time on the clock!

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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Warning: Email Can Harm Your Relationships

Quote by Geroge Bernard Shaw on CommunicationIn many ways the heading of this article is similar to those warnings you see on bags of peanuts … Warning: This product may contain nut products.

We all KNOW that email is a lousy form of communication, but it is so easy.

We KNOW that it is very easy to inadvertently (or purposely) send a negative message.

We KNOW that we shouldn’t send them when we are angry.

We KNOW that we cannot convey subtle messages or body language.

We KNOW that the same message read by three different people will be interpreted three different ways.

We KNOW that a situation that is tense OR complex (even slightly complex) OR emotional OR controversial should never be addressed by an email.

SO …. TALK to people!

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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“Why?” Is a Powerful Tool

wHY?There are certain words and phrases that really stand out in business … “Why?’ is certainly one of them.

Why, You might ask?

Right there is a perfect example of the power of this word.  When coupled with the ability AND discipline to actually listen, it will open up a treasure trove of information.

“Most of the successful people I’ve known are the ones who do more listening than talking.”   Bernard Baruch

Too many people are too busy talking to be actually learn anything!  Sad … but true.

How many salespeople have you met who just “dump” every reason why anybody ever bought their product or service … without even an attempt to understand WHY you might be interested!

“Judge a man by his questions rather than by his answers.”  Voltaire

How many interviewers ask a question and then take the answer at face value?  Here is the thing,  with every ask of the question “why?” you get another layer deep and that much closer to what you really need to know.

How many times have you just accepted a decision without asking why?  It is truly amazing how many decisions are made without the decision maker really thinking through the reason for the decision.  If they asked themselves “WHY?” then just maybe they would have come up with the right answer.

“A sense of curiosity is nature’s original school of education.”  Smiley Blanton

Steven Covey’s Habit #5 is Seek First to Understand … THEN to be understood.  He knew what he was talking about … how can you provide answers if you don’t really know the question?

If there is ONE thing that you can do to enhance your career it is to be more curious, to ask the question “Why?” … a lot!

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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10 Signs Your Sales Rep is Struggling

Coaching quote by Ara ParasheghianIn a perfect world a manager will know how well, or not, their salespeople are doing.  They can then help course correct, adjust strategy or provide training in time to ensure that they deliver as expected.

However we rarely operate in a perfect world and one thing salepeople seem to universally good at doing, is hiding their sins!

So … here are ten signs that just maybe your salesperson is not doing as well as they might have you believe.

  1. Lack of Results.  The obvious indicator, but sometimes we don’t get the numbers until too late.  In many cases the numbers are a result of effort done previously, so by the time we have the numbers, the problem has been around for a while!
  2. Lack of activity.  This is a classic.  Very often salespeople who are struggling will be spending more time in the office, more time “researching” prospects and less time selling.
  3. Lack of relationships.  Great salespeople have a wide network and are always adding to it.  Salespeople can be successful with a small network, but that also makes them vulnerable .. a key contact leaves and suddenly the results go South!  Don’t let your salespeople coast with a few key contacts!
  4. Lack of direction.  The successful salesperson will know exactly what they need to do to keep their success going, the struggling salesperson will seem a little lost, perhaps distracted and not sure where to spend their time.
  5. Lack of facts.  Struggling salespeople will talk in generalities.  “It was a GREAT meeting”, “the client is going to be spending”, or perhaps  “I’m sure things are picking up”.  A little digging, asking very specific questions about detail will uncover the  reality that the salesperson is operating on the “hope and a prayer” plan!
  6. Lack of effort.  Nothing saps energy out of salespeople like a slump.  Just when they they should be upping the ante, they are demotivated and not putting in the effort.
  7. Lack of focus.  A struggling salesperson will often go into panic mode, chasing everything rather than executing against a well thought out plan.
  8. Lack of energy.  Related to number 6, but a struggling salesperson might feel the weight of the world on their shoulders.  Their usual energy is not evident and they seem to be slower and less “vital” than usual.
  9. Lack of ideas.  Successful salespeople are creative, and always finding new ways to grow their business.  When a slump hits they might be out of ideas, struggling to find ways to change their situation.
  10. Lack of confidence.  All of the above are manifest in a general lack of confidence, and a need for help … although salespeople are not always good at recognising that they need help or at asking for it!

Early recognition that a salesperson is struggling makes the fix so much easier.  The longer the slump goes on, the harder it is to turn around.

Recognise the signs and work with your salesperson to come up with actions that will change their situation, because as we all know the definition of insanity is “doing the same thing over and over and expecting different results.” (Thank you Einstein).

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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What Makes a Winner?

The will to prepare to win .. quote Bear BryantAt the very highest levels of competition the difference between winners and “the rest” can be miniscule!

Sprinters win their races by hundreds of a second!

Soccer matches are very often won by a moment of brilliance out of a ninety minute game.

The same holds true for most sports … the best of the best are distinguished from the rest by incredibly small margins.  Yet the “the rest” are typically able competitors!

AND YET … to the victor goes the spoils.

It is the winners who take the trophies, the glory and their place in history.

Winning is a state of mind that embraces everything you do.”  Bryce Courtenay

It is also true that the winners work hard to attain their position.  It can be argued that all of the competitors work hard … but it would be extremely doubtful that any winners did NOT work hard!

So we can take away one lesson … winners NEED to do the work!

In the more mundane world of business, and in particular in the sales profession, it may not be as dramatic, but there are often still small differences that will decide who wins and who loses.

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn

A second lesson we might learn from winners is that we need to find those “little things” that can differentiate us from our competition.

In order to find those differentiators you may need to answer questions like these …

  • Do you truly understand the prospect’s business concerns?
  • Do you know what their preferences are?
  • Do you understand their personal motivations?
  • Do you understand your competition?
  • Are you current with your industry’s evolution?   What is changing?  Is technology impacting you?  Are distruptors entering your field?  What is happening elsewhere?
  • Are you putting enough effort into your messages … or are they the same tired stories from 5 years ago?
  • Do you understand where pricing is in  your market, today … because today might be different than last week!

“Winning is not everything, but the effort to win is.”  Zig Ziglar

Winning take hard work AND part of that hard work is establishing the reason why a prospect will pick you before the competition.

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
——————————————————————————————————————————

Drive Sales Activity

Change quote from jim Rohn RedProbably every salesperson I know has times when they seem to hit a bump in the road … their success starts to dry up, their numbers decline and they have trouble recovering.

For many the answer is to ride the slump down until inevitably they get fired.

For others they will see the writing on the wall and go looking for another job, which they will win based on their past performance.

The right answer is to accept that things need to change and to take charge of your own destiny.

There are some realities to contend with:

  • Key clients go through cycles and sometimes suppliers fall out of favor.
  • Competitors evolve and find ways to beat you.
  • Clients can fall into slumps and demand drops off.

There are many reasons why your sales performance may be impacted, even if (maybe even because) you are still doing the same things you always did!

“If you do what you’ve always done, you’ll get what you’ve always gotten.”  Tony Robbins

As a salesperson you can never get too comfortable.  You need to be always looking for your next opportunities, while ensuring that your current opportunities are being well served.  It is a balance that most salespeople find difficult.

A common refrain will be, “How do I find time to prospect when my current clients are so busy?”

There is no comfort in the answer, but it is a classic time management issue … you need to MAKE the time, MAKE it a priority and ACT on it.

Each salesperson needs to find the balance that will work for them, in their specific situation.

A new salesperson with a relatively small base of clients may spend 80% of their time on generating new business and 20% of their time on servicing the existing clients.

An established, senior salesperson might find themselves spending 90% of their time servicing their existing client base and 10% of their time (1/2 a day per week) in prospecting.

Most will find themselves somewhere in the middle.

Sales is about momentum … if you have it, things are good; if you lose it, things are bad!

The obvious answer is to take charge of your own destiny and create momentum!

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour day.”  Zig Ziglar

What does that look like?

  1. Devote time to prospecting.
    1. Understand how much time you spend now.
    2. Increase it … if you are doing nothing, then spend ½ a day per week on pure new business development.
    3. Every month evaluate your current scenario, and increase your prospecting efforts accordingly. If new business is coming at an acceptable rate then OK, if not then spend a day a week and more if necessary.
    4. Recognise at certain times you will need to work even harder than usual … so a day a week might not be 20% of your time!
  2. Build your list of key contacts.
    1. You should always be bringing value to your contacts … over and above the services you sell!
    2. Have as many face to face meetings as you can manage. Use breakfasts, lunches, coffees, drinks after work, networking events … as tools.
    3. Use hand written cards to thank for business, congratulate on promotions, celebrate events etc.
    4. Get referrals.
    5. NEVER become dependent upon a few very key contacts.
    6. Try to generate “coaches” … clients who will go the extra mile to help you!
  3. Focus on high return activity.
    1. Your goal is to grow business … is your activity furthering that goal?
    2. Always build on relationships … make deposits into the emotional bank account!
    3. Find reasons to be in contact with your client … interesting articles, industry news, newsletters, in addition to your regular meetings.
    4. Always be professional with your client’s/prospect’s time … use agendas to make sure your time and your client’s time is well spent.

Sales is hard work … but it is also extremely rewarding.

You should NEVER have time to wonder what to do.

You should NEVER have time to waste.

“Time = life; therefore, waste your time and waste of your life, or master your time and master your life.”  Alan Lakein

You should become a Time Management Ninja!!!

If you are doing these things then you will create that momentum which will serve you well, and you will be serving your clients well too!

If this topic interests you then here are a couple of older blog entries that you might find useful …

Rescuing Salespeople from a Slump

Salespeople and the Comfort Zone

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Kevin Dee is the founder and Chairman of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
——————————————————————————————————————————

Productivity Tips from the Best Salespeople

Your income is related to attitude quote by Jim RohnHow do the most productive salespeople spend their time that makes them so successful?

The best salespeople have many qualities, but in terms of productivity these are just a few ideas :

1.  They maximize time with clients and prospects.

  • They make it a priority to fill up their calendar.
  • They go out of their way to have meetings, never putting them off because they are inconvenient or might entail a drive.
  • They will fill their calendars out into the future, and group meetings by geography or building.   If you have to drive to a meeting then who else could you meet while there.
  • They recognize that time spent with any influencer is good … this could include assistants, receptionists, contractors etc.

It is difficult to get past Zig Ziglar’s obstacles if you are not meeting with, and listening to, your client and understanding her situation.

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”  Zig Ziglar

2.  They set themselves mini-goals.  They will likely already have targets set by their company, but they set their own to motivate themselves.  Here are just a very few ideas:

  • an increased number of meetings this month, by some number or percentage;
  • an increased number of calls out;
  • an increased number of telephone conversations;
  • an increased number of warm leads; and
  • an increased number of written cards thanking clients.

All of these will be in addition to their own company targets that will likely be revenue, margin or profit focused.

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.”  William Clement Stone 

3.  They focus their efforts on “high return” activities.  Salespeople are paid to generate revenues.  Tasks that are not focused on that goal will always be secondary.

  • They will be super organised, with great time management skills.
  • They will chase leads.
  • They will chase and build relationships … that are meaningful.
  • They will push their internal colleagues to meet the needs of their clients.
  • They will bring added value to their contacts wherever possible.
  • They will get their vital administrative work done (CRM notes, account collections etc) but secondary to the higher return activities that lead to revenue.
  • They will not allow paperwork, busywork, “administrivia” or any non-vital tasks get in the way of their success.  (Note the difference between vital and non-vital admin!)
  • They take full advantage of their work day, and will put in the extra time whenever needed.

Everyone lives by selling something.”   Robert Louis Stevenson

Would you add anything to this list of what successful salespeople focus their time doing?

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Kevin Dee is CEO of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
——————————————————————————————————————————

Start Your Day Right

Golda Meir quote about governing the clockI often write about “driving your day” but what does that look like?  It starts before you even log into your computer.

1.  Get in the right frame of mind.

This can be different for different people, but here are some ideas that you might want to try.

  • Read some uplifting material … motivational quotes, “feel good stories”, your favorite blogger or uplifting writer
  • Work out.  You will need to fit it into your schedule, but  morning has always been my “go to” timing for a workout, even with kids and a busy job I made it a priority.
  • Read your OWN “feel good” book containing a list of all the things that are positive in your life.  Create one today and Add to it often, and pull it out whenever you need “reminding” that life is good.
  • Park your “personal baggage”.  A tough thing to do for many people, but try to leave any personal worries behind so that you can concentrate on your work.  At least if work is going well then you will feel better for that.

“Time is what we want most, but what we use worst.”  William Penn

2.   Get your “To Do” list organised.

  • Review yesterday’s list and add the items that need to be on today’s list.
  • Take a little time to think through whether there are other items that should be on the list.  If you manage several project areas in your role, then keep a list of those major areas handy to prompt you.
  • It’s now time to scan the email and pick out items that need to be on the “To Do” list, don’t process all your email yet … just identify the key ones that need to be processed.
  • Check voicemail and add important items to the “To Do” list.
  • Check your calendar for scheduled activities … meetings etc.  Make sure they are on the “To Do” list.

“Time = life; therefore, waste your time and waste of your life, or master your time and master your life.”  Alan Lakein

3.  Prioritise your “To Do” list.

  • Look for the Important items.
  • Look for items that move you closer to your goals.
  • Look for items that give the best return on your effort.
  • Look for urgent items … but ensure they are are also important.  (Other people’s emergencies do not necessarily become your priorities.)
  • Look for quick wins.

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”  Zig Ziglar

4.  Now you can execute … start to knock off those tasks, starting with the highest priority items and knock off the quick wins as you can.

Some other thoughts:

  1. Just because the phone rings does not mean you need to answer it.  Use call display judiciously and plan time in your day to process voicemail.
  2. You do not need to process every email as it comes in either.  Use filters to create “folders” for non-urgent emails.  Schedule time to process those emails.  Switch off that little alert that tells you an email arrived!
  3. When new tasks come along make sure you prioritise them and schedule them into your existing tasks.
  4. Do NOT celebrate every task done or small task completed.  Stay focused on knocking off tasks.
  5. DO celebrate meeting milestones and major wins.
  6. Remember technology is a tool … use it as such, and don’t be a slave to it!

“By failing to prepare, you are preparing to fail.”   Benjamin Franklin

Being your best at work feels good, has a positive impact on your life and should maximise the time you have available for the other things in your life.

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Kevin Dee is CEO of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
——————————————————————————————————————————

How to Get Your Prospect’s Attention

Sales quote w clement stoneIt is a constant challenge for salespeople … how do you get the attention of your prospects?

We try cold calling, and get ignored.

We send emails that don’t get read.

We get on social media and try to connect with our prospects … and then get their attention, only to be shut down quickly.

What gives?

How are salespeople supposed to do their job if they can’t get the prospects attention?

Here are a few thoughts …

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”  Zig Ziglar

1.  Most decision makers are extremely busy, and their time is probably their most important asset … you need to demonstrate that you will not waste their time.

  • Get to the point.
  • Have a compelling story, but don’t be hokey.
  • Make sure you have the right person.
  • Understand what is important to them.
  • Don’t ask them to do your work.  (Visit your website, point you at the right person etc.)

2.  If a decision maker doesn’t know you then you are already at a huge disadvantage.

  • Get referrals whenever possible.
  • Get out and meet lots of people, while NOT selling.  Get involved in the community, with charities, in clubs, etc.
  • Use your network to get introductions and grow that network.
  • Use your social media to provide value, NOT to sell.  Become known as a thought leader.
  • Find ways to meet the people you are targeting, without a sales pitch and hopefully in a non-threatening environment (industry organisations, networking groups etc.)

3.  If you can’t get close to a decision maker, then get close to the people who are close to them.

  • Executive assistants are great people to know.
  • Receptionists wield a lot of power.  If they put in a good word for you it often has influence
  • Direct reports or even trusted senior employees might be able to help your cause … IF you build a good rapport with them.

4.  The sales profession requires a short, medium and long term strategy.  If you are not consistently working on your long term plan, then you will never get ahead.

  • Work harder than those around you.
  • Network more than those around you.
  • Give back more than those around you.
  • Take the short term wins, but always be working towards a longer term strategy.
  • Build your credibility every day.

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.”  Mary Kay Ash

Perhaps you might have other suggestions for the up and coming salesperson?

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Kevin Dee is CEO of Eagle (a Professional Staffing Company)
Want to know where Canada’s hot jobs are?   Visit the Eagle Job Board!
Have you tried Eagle’s (very cost effective) Virtual Recruiter service?
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