The Eagle Blog

Checklists Help Productivity

Albert Einstein quote about memoryPilots use them to make sure they go through every step in their routine, every time … even though they might have been doing it every day for years!

You can create checklists to make sure that you remember to do everything you should do!

Checklists allow your brain to focus on the more creative aspects of selling because you don’t even need to think about the mundane process steps that need to happen, you just follow the list.

If you forget one step in a process it might not mean a crashed plane, but it could mean an unhappy client, an angry boss or even a lost sale.

“Your mind is for having ideas, not holding them.”  David Allen

Here are a few examples a salesperson might consider (Note: these would be customized and expanded over time to suit the individual):

The Monday morning checklist. 

  • Make sure      calendar is up to date and you know where you are going and when this      week.  (You can try to schedule more meetings in the same general      location on those days when you are travelling somewhere).
  • Make sure you did      not miss any “To Do” items last week.
  • Update your      “To Do” list with items for this week.
  • Schedule time to      make important outbound calls/return messages.
  • Add to your “new      leads” list and research people to call.
  • Update your      distribution lists to ensure you are staying in contact with all the      people you should.

The Friday Evening Checklist

  • Add any new      contacts into the CRM.  Add them to newsletter/contact lists.
  • Update systems      with any information that might have been missed … notes from meetings,      updates on sales funnel, new leads etc.
  • Make sure no      important items were missed from “To Do” list.
  • Add items to      next weeks “To Do” list.
  • Add weekly      activities to your ales report so that by month end you don’t miss      anything.
  • Add new tasks to      “check lists” … routine things you might do.
  • Send interesting      article to clients using distribution lists.
  • Review your      distribution lists to identify contacts that you should be meeting in the      next month.

The Closed Business Checklist

  • Complete ALL      appropriate internal paperwork/system updates (list it out so you      don’t miss anything)
  • Schedule client      follow-ups to ensure client satisfaction.
  • Send thank you      cards to client, to internal people who helped with sale, to anyone who      may have helped with referrals etc.

You can have checklists for anything, whether personal or work related.  You might have a checklist for business travel, to make sure you remember everything; you could have a checklist for going to the cottage etc.

“Meticulous planning will enable everything a man does to appear spontaneous.”  Mark Caine

Checklists just make it easy to ensure you don’t miss anything.  Salespeople are notoriously bad at the administrative side of the job and checklists can help to keep them on the straight and narrow.  It’s not much use selling something and not getting paid because the salesperson forgot to enter the right information in the system!

Tip:  Salespeople are notorious when it comes to the administrative side of their role … entering data into the system, sharing information with other parts of the organisation etc.  Sit with the salesperson who best completes all of the administrative tasks associated with their role and create a checklist based on what they do.  Share this with the rest of the sales team to help them to be more efficient.

Kevin Dee is Chairman and founder of Eagle (a Professional Staffing Company)
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