I was catching up on my Seth Godin blog reading earlier today and came across a blog called Competition. I am always amazed at how succinctly Seth can identify and communicate an important thought! What would take me a page and a half, he covers off in a couple of paragraphs … I guess that’s why he is a world class marketing guru with a string of best selling books!
His point was cool … people will often cite the fact that there is existing competition as a reason not to pursue a business opportunity. The reality is that its a big world out there, with lots of potential customers … there is room for competition! If you are an entrepreneur and believe that you have a good product or service then you need to look for reasons to make it work … and do it!
Nice blog Seth.