“Of course not!” you say.
How do you determine what to believe?
That is a tougher question … because almost every message we receive has some kind of bias.
Coke, of course, is better than Pepsi … unless you are a Pepsi drinker, and feel the opposite.
All the bad news about Donald Trump is of course true … unless you subscribe to the opposing points of view.
The point is that the person or organisation writing the message has an opinion, and most often that opinion comes through loud and clear.
“I maintain a balanced view of the world, but that balance is always in my favor.” Mark Lawrence
If you sell Fords then there are many reasons why Fords are the answer.
If you are left wing in your views then right of center views are all wrong.
The list goes on.
If you have a decision to make, then you are best served by understanding the situation impartially.
So .. how do we get a balanced view?
- Decide if you care to know the facts or if it really isn’t that important to you.
- Read opposing perspectives.
- Talk to people with opposing viewpoints. and
- Apply your own convictions, common sense and intelligence to the data that you are fed.
Your opinion is your opinion. Your perception is your perception. Do not confuse them with facts or truths.
Read news sources that offer both left wing and right wing perspectives.
If an article extols the virtues of solution “A” versus solution “B” then find more articles on the subject.
If there are independent organisations that cover the situation get their input … consumer reports, Gartner, Ipsos etc. (But recognise even those authors will have some personal bias).
At the end of the day you need to make decisions based on the information you have. The better information you have the better decisions you can make.
So …. don’t believe everything you read, especially if it is from one source!
Follow your heart but take your brain with you!
Kevin Dee is Chairman and founder of Eagle (a Professional Staffing Company)
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