The Eagle Blog

Internet Shopping … Will it Let You Down?

One of the business people that I admire a great deal is Richard Branson, founder of the Virgin brand. He is an entrepreneur with style, courage and the ability to develop a global brand that is instantly recognizable.

I live in Canada and my Mom and siblings are in the UK, so this time of year I try to find ways to send something a little different. My Mom and sisters will be gathering for a few days in Scotland so I thought it might be a good idea to send a case of wine for them to enjoy while they are together. So on December 13th I ordered the wine from Virgin Wines (based largely on brand recognition) … and today December 23rd I get an email to say they won’t be delivering it before Christmas, but “rest assured we will have them delivered next week” Not good enough Virgin!

I have blogged before about woes I have had when internet shopping, in that case it was Hamper.com that disappointed. Both of these sites are “award winning” and reputedly good at what they do … but I am left with a decidedly negative impression based upon my limited experiences with them.

I am left two days before Xmas without options, Virgin’s site suggests that they strive to deliver orders within two days, that they deliver 99% of orders with 7 days. Here I am ten days later as a “one-percenter” and my Xmas has been damaged.

If internet shopping is to be successful then the customer needs to have good experiences. I have had some success internet shopping, but for “critical” situations I am fast becoming a non-believer.

I still view Richard Branson as a hero, but he really should be careful with his brand. The kind of damage done by one product line can certainly color the consumer against the whole brand. Merry Xmas Richard, I hope your family get their presents on time!


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4 thoughts on “Internet Shopping … Will it Let You Down?

  1. Hi, I too think Richard Branson has done a good job. But when a company gets big you have to employ people to do the job as good as you can. That’s when things can fall apart. There should be more business people like him.Graham. http://www.logo-n-stitch.co.uk

  2. Hi, I too think Richard Branson has done a good job. But when a company gets big you have to employ people to do the job as good as you can. That’s when things can fall apart. There should be more business people like him.Graham. http://www.logo-n-stitch.co.uk

  3. I don't think it will unless charlatans are "peeping" and will strike again. Just be wary in all your dealings. Choose businesses that are in the industry for so long like bradfords since the 1920's.

  4. I don't think it will unless charlatans are "peeping" and will strike again. Just be wary in all your dealings. Choose businesses that are in the industry for so long like bradfords since the 1920's.

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