The Eagle Blog

Tell a Story … a Great Sales Tool

Yesterday I was at a breakfast meeting in preparation for this year’s United Way campaign. We talked about the “goal”, about the “theme” and about some of the great causes that will benefit from the fund raising that we do.

We also had a guest speaker who is very involved with the charitable world here in Ottawa. His talk was powerful …

  • he didn’t talk for too long, maybe 30 minutes;
  • he told us a story about a famed US Vietnam pilot who 30 years after the fact met the guy who had packed his parachute every day. He used this story to tie his messages together;
  • he talked about himself at a personal level … told us a couple of stories about his childhood, and people who had a positive affect on him;
  • he talked about some of the people he has met in our community, and told their story … and how they arrived at a place where they needed help from organisations the United Way supports;
  • and finally he tied it back to us and how lucky we are to be part of the “community of hope” as opposed to a “community of despair or even fear”, because both of those “places” exist in all of our cities.

The talk was effective, he engaged his audience and made his point. He didn’t need to “sell” us on anything, just reinforce the fact that there is a job to do … and we were reminded of its importance.

A long time ago, when I was relatively new to the sales world I learned that to be a good salesperson you really should become a good storyteller. If you can tell your company’s story well and truly believe in what you are saying, then as long as you are talking with clients who have a “need” then the “sell” doesn’t need to be hard.

If you are in sales are you telling compelling stories?

OH by the way … EVERYONE is in sales! The parent who wants their child to develop good habits; the friend who wants their “buddy’ to do something with them; the employee who wants a new role etc etc.

Think about it … become a story teller! AND develop interesting and compelling stories!


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2 thoughts on “Tell a Story … a Great Sales Tool

  1. Hey Kevin,
    thought provoking blog post as usual! I have often thought of the link between storytelling and selling, definitely something that needs to be explored further.

    Talk to you soon!

    Pat

  2. Hey Kevin,
    thought provoking blog post as usual! I have often thought of the link between storytelling and selling, definitely something that needs to be explored further.

    Talk to you soon!

    Pat

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